Cravings Breakthrough #1

You Can’t “Quit Sugar” (Or Junk Food) Nor Should Want To…

I got an email the other day from a woman named Debbi.

Here’s a screenshot…

If you can’t read that, it says…

“I think my biggest pain point is my addiction to sugar. I’m not what I would consider a big eater. I don’t eat a lot of meat. I do eat mostly pastas and rice. I am very addicted to cola. I drink one to two cans a day. I honestly don’t know how I’m going to stop. The thought of going to a restaurant and not being able to order a soda is very hard for me. I look forward to meals because I can have a soda with them. I also eat way too many snacks. There’s nothing I love better than to sit down in front of the TV with a snack and a soda. I’m not able to exercise too much because I have a lot of arthritis pain in my knees and feet. I go swimming about twice a week. I need to lose approximately 40 pounds. Help!”

I get hundreds of emails like this every month, which is important because it shows how many people think along similar lines when it comes to sugar, junk food, and cravings.

It shows how we’ve all been collectively programmed.

Somehow, we’ve managed to embrace this idea that in order to be successful, we have to “quit sugar” and “stop eating junk food” forever (or try to moderate it, which nobody can seem to be able to do consistently – more on that later).

We’ve also been programmed to believe that when sugar and junk food are a challenge in our life, it’s because we’re “addicts” (don’t worry, we’ll talk about that later, too).

Excuse my brevity and unwillingness to sugar coat (excuse all puns, too) the truth, but this kind of talk is insane.

When a coach, trainer, or program suggests that you need to “quit sugar” in order to get a body and life you love, that’s a massive red flag.

See, there are three kinds of people in this world who appear successful from the outside looking in…

People who have a healthy relationship with food…

…people who are crazy, insane health nuts…

…and people who are lying through their teeth about their lifestyle.

Anyone who tells you to “quit sugar” is crazy…and dangerous to every goal you have

Let’s set aside for a moment the fact that sugar – in certain amounts – has the ability to enhance many joyous moments in life – that’s kind of undeniable.

While abstinence pushers are evil killers of joy (okay, they’re not really evil), they’re also completely disconnected from simple behavior psychology and the science of sugar dependence.

Want to know the real reason I despise people who push the agenda of “quitting sugar” and “quitting junk food” – the abstinence-based model of overcoming cravings?

It’s simple…

The abstinence model doesn’t just *have* a high failure rate, it’s a direct cause of Failure & relapse!

Like almost everyone else, I bought the narrative that “sugar is a drug and that it’s more powerful than cocaine.”

Well shit. That sounds alarming!

Oh, and as is true of cocaine, in order to be successful you must abstain from sugar and avoid it forever.

I bought that bullshit, hook line and sinker, my entire life.

I beat my head against the brick wall of abstinence over and over again. Detox after detox, relapse after relapse, not knowing that abstinence itself is a powerful psychological trigger for an internal persona we all have called “The Inner Rebel.”

We don’t have to dive deep into internal personas right now. Just think about this…

The “sugar is a drug” narrative is setup to prove itself true, which is why it’s so convincing

You believe sugar is a drug, you detox (successfully), and then if you try to add it back in and moderate it, you relapse.

Must be true! It must be a drug! It must be exactly like cocaine!

But it’s not true. That’s not even close to true.

The relapse isn’t caused by the reintroduction of sugar, it’s caused by something completely different. And I can prove it.

The next breakthrough will reveal precisely why this narrative isn’t true, but first I want to tell you the implications of this first breakthrough we just discussed.

The implications are…

You don’t have to “quit” sugar!

You don’t have to “quit” junk food!

You don’t have to suck all the joy out of your meals (and out of the rest of your life)!

You don’t have to become a health freak, obsessing over every corner of your diet and lifestyle!

You don’t have to fear sugar and junk food!

None of that stuff is necessary, okay?

Let that bring you tremendous relief for a moment!

It certainly did for me – realizing this meant that I no longer had to go through these long periods of perfectionism and micromanagement (e.g. tremendous unhappiness) that always ended the same way: binge eating boxes of Hostess cupcakes while tearing through a series on Netflix.

(In all fairness to myself, you can eat 3/4 of the box before you find anything worth watching on Netflix in the first place, but I digress…)

Look, if you thought success was going to require tons of willpower, discipline, and abstinence sprinkled on avocado toast, you should be dancing in the street right now.

But, there’s no time for dancing. While I just freed you from the abstinence agenda and a life of painful periods of restriction, we still have two more breakthroughs to talk about…

Each next breakthrough is going to bring even more inspiration and hope to you, so you grab a drink, block out any distractions, and let’s dig in even deeper.

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