Cravings Breakthrough #2

You’re Probably Not an Addict, But Thinking You Are is Basically a Lifetime Sentence to Cravings Prison

Don’t get me wrong – the health and fitness industry would love for you to consider yourself an addict. 

Addicts need help forever. They’re the best repeat customer a big corporation could ask for.

Remember Debbi from Breakthrough #1? What did she call herself. She called herself an addict.

She’s been trained. You’ve been trained. It’s all you hear you now … “sugar addiction” this and “sugar addict” that.

Addict. Addict. Addiction. Addict.

They tell you this so they can peddle the failed strategy we already talked about: abstinence (and detox).

Then you can relapse repeatedly and continue seeking more help and more help and more help.

It’s all bullshit.

you’re Not Addicted to Sugar, You’re Just Dependent.
There’s a big difference.

If you don’t know the difference, it might seem like semantics.

It’s a very, very important distinction to make, though.

One problem (addiction) lasts [seemingly] forever and the other (dependence) lasts for 21-60 days depending on the individual.

See, huge difference.

Let’s use caffeine as an example…

If you drink two cups of coffee every day for 30 days and then stop, you’re likely to experience withdrawal symptoms such as headaches, tiredness, and irritability, right?

Those are physiological manifestations of a chemical dependence on caffeine.

That doesn’t mean you’re a caffeine “addict.” 

If you stop caffeine cold turkey, deal with the withdrawal period, and move on with your life, you were never addicted to caffeine.

You had a dependence, not an addiction.

Well guess what?

The same is true of most people’s relationship with sugar!

Yep, it’s true. There’s just a few additional and mostly minor caveats and challenges.

“This Can’t Be True, Kevin. I’ve Quit Sugar Before, But I Always Relapse. I’m definitely an addict!”

If you think that “relapse = addiction” then I can see why you think you’re an addict, but the truth isn’t that simple.

Let’s continue with our caffeine example. See, caffeine isn’t a part of every day life…

It’s not like it’s an ingredient in so many of the foods you have to eat and encounter on a daily basis.

It’s not like people are trying to stuff it in your face everywhere you go (like Betsy at the office with her freakin’ cupcakes, am I right?).

Caffeine is an “extra.” It’s something you typically have to seek out intentionally. So, once you break the dependence it’s relatively easy to live without caffeine.

Sugar and junk food are a bit different. They’re present at every meal. They’re ingredients in nearly everything.


If you “quit” sugar and junk food … but you do absolutely nothing to change your relationship with these foods … and you do absolutely nothing to acquire the necessary tools to navigate a world full of sugar and junk food…

…then of course you’re going to relapse!

If the only tool you have is abstinence, then of course you’re going to relapse!

Or, even worse, maybe you’re using the most popular tool peddled by nearly everyone – what I call, “intentional moderation” – then of course you’re going to relapse!

Sugar Isn’t Your Problem. The Problem is That You’ve Never Been Taken From “Relapse Prone” to “Relapse Proof.”

The addiction lie is one of two powerful prisons you’ve been put in. I’ll reveal more details about that, as well as the second prison, in Breakthrough #3.

Before we get there, though, let’s get something straight…

Breaking the physical dependence on sugar is easy as pie (sorry, these pun opportunities are everywhere).

You’ve done it before and you’ll be able to do it again.

The missing link … the secret … the thing that seems to be out of reach for so many people … is the relapse avoidance part.

And really, “avoidance” isn’t really a good way to describe it. My clients are “relapse proof.”

In other words, sugar and junk foods are powerless over them, just as these things are powerless over everyone who develops a healthy relationship with food.

Remember, though, that doesn’t mean that my clients never eat sugar or junk food ever again. The difference is that their consumption of sugar and junk food are under their full control.

I spoke earlier about “intentional moderation” – this idea that people can “choose” to moderate their eating.

More bullshit.

If sugar and junk food have power over you, which is the case right now, you can’t “choose” jack ****. Not consistently anyway.

That’s another lie I bought for years and years. And when the moderation lie fails, they blame it all on you!

You don’t have enough discipline! You don’t have enough willpower! You don’t want it badly enough!

Here’s the truth… 

Moderation isn’t a choice, it’s an ability.

It’s not the path to being relapse proof, it’s what happens AFTER you BECOME relapse proof.

But let’s not get ahead of ourselves. Before we can talk about how to become relapse proof, there’s one more breakthrough I need to show you.

This one is important because it’s this one that allows you to completely transform your approach & your results.

It’s the breakthrough that transitions you from weakness to strength and sets you up for unprecedented success…

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