The health and fitness industry has done a masterful job of creating enemies for you to attack and defeat. Including yourself.

If you want the 30,000 foot view of why you struggle, it can be boiled down into the concept of antagonism versus amity.

Here’s the bottom line: conventional health and fitness advice (especially dieting advice) is inherently antagonistic. It works against your biological and psychological programming.

In layman’s terms, the advice forces your mind and body to do things they weren’t designed to do and to do things you don’t want to do. These are habits and behaviors that don’t inspire you or come naturally.

For example, do you enjoy counting and cutting calories? Do you enjoy excessive amounts of cardio exercise? Do you enjoy eating like a rabbit and restricting an entire macronutrient from your diet a la low-fat or low-carb?

(Note: Even people who have already switched to real food, functional movement, and have made other healthy lifestyle changes still employ antagonistic advice and thinking).

Your body wasn’t meant to do those things and there’s no intrinsic desire to help keep you motivated. When you implement those strategies in your life it infuriates your Inner Rebel. That’s the part of you that works to protect you from oppression.

In this case, your Inner Rebel is fighting back against the tyranny of misguided health and fitness advice (or the lingering programming that’s swirling around in your head).

Just so you know: pissing off your Inner Rebel will cause you to fail. Every. Single. Time.

This is why you yo-yo. You manage to silence your Inner Rebel for 4 to 16 weeks before it overpowers you. It always overpowers you though. And massive cravings and binge eating are the weapons of its vengeance.

The health and fitness “gurus” will tell you to step on that Inner Rebel like a cockroach with the boot of willpower. If that doesn’t work, they’ll say you need a bigger boot. And if that doesn’t work, they’ll shame and guilt you into ignoring your Inner Rebel with tactics like moralization….

“Did you eat badly today?”

“Did you cheat?”

The only way you can win (and win for good) is to reject all antagonistic advice (but first you have to find out how much of that advice you’ve bought into) and embrace amicable strategies. Why? Because you can’t get rid of your Inner Rebel (and you shouldn’t want to).

The first step is to assess how badly the dieting industry has programmed you. To do that, take our free Health Dogma Quiz. We’ll send you a report with your results and then “decode the dogma” for you so that you can finally start to get on the right track toward having a body and life you love.

Direct Link to the Assessment:

That assessment and your results email will get you headed in the right direct, fast. Enjoy!

Founder of Rebooted Body and host of The Rebooted Body Podcast. Kevin helps men and women finally get a body and life they love with his unique blend of real food, functional movement, and psychology. To work with him personally, choose a program.

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