Are you drinking Naked Juice every day, thinking that you’re doing something great for your health and your waistline? Press pause. Drinking Naked Juice might be doing you more harm than good.
What’s most associated with health and fitness besides exercise? Fruits and vegetables. Anyone who wants to eat healthy automatically assumes it’s all about fruits and vegetables.
Combine that with the current craze of “juicing” everything and you have people reaching for yummy juice products like Naked juice.
With flavors like Green Machine, Mighty Mango, and Pomegranate Acai they’ve got the juice craze on lockdown. They’ve targeted all the right words like, “green,” “acai,” “sustainability,” “power,” “fresh,” and the list goes on. They’re even dabbling in the coconut water market now.
I can’t knock the hustle or the marketing. I give five stars for both. But product placement and buzzwords don’t equal health. And when you drill down to the roots of Naked juice, the facts just don’t live up to the hype.
Is drinking Naked Juice Metabolically the same as drinking Mountain Dew?
Mountain Dew and Naked Juice Green Machine have more in common than being green. They both have about 60 grams of sugar in a bottle.
A good percentage of that sugar comes from fructose. In Naked Juice Green Machine, that fructose comes from the fruit ingredients. In Mountain Dew, it comes from High Fructose Corn Syrup.
Where the fructose comes from is of no concern to your body. When you drink a Mountain Dew or a Naked juice, you’re consuming more fructose in one sitting than you should consume over the course of a few days.
Fructose is metabolized differently than sugars like glucose. Unlike other sugars, fructose is taken straight to the liver where it is metabolized into free fatty acids (FFAs), VLDL (the damaging form of cholesterol), and triglycerides.
Ideally, you want to keep all sugar consumption fairly low. But, it’s especially important to keep fructose consumption low.
Naked Juice gives you all the sugar with none of the fiber to regulate it.
One of the main problems with drinking any juice is that fiber is missing from the end result. Fiber in fruit is what helps regulate the digestion and absorption of the sugars found in those fruits.
Fiber also helps fill you up, preventing over consumption. This is why I recommend that my clients eat the whole fruit rather than juicing it.
Your body can easily handle the fructose in whole fruit because the fiber will regulate your consumption of it as well as the metabolic impact. But drinking it in a product like Naked Juice is not something I recommend. It’s simply too much at one sitting, especially if you’re drinking this stuff day after day (which many people are).
Let’s use orange juice as an example. It takes three or four oranges to make a single 8-ounce glass of orange juice. So you’re consuming the sugar and fructose from three to four oranges in each glass.
But, what if you sat down to eat four whole oranges? For one, it would take longer, spreading out the sugar consumption over time (reducing the metabolic impact). Two, you would consume lots of fiber which regulates the sugar uptake in your body. Third, you’d probably get satiated well before finishing all of the oranges (also thanks to the fiber).
For these reasons, eating the actual fruit is always better and healthier than drinking only the juice.
Low-satiation, high-sugar foods are a problem in general.
While the calories in, calories out model of weight loss (CICO) has a lot of issues, it’s not wrong in the end. If you eat more calories than you burn, you’ll gain weight.
My biggest issue with the CICO model is that it doesn’t explain why you’re eating more calories than you need. This should be an interesting question considering your body has an advanced and highly accurate internal calculator.
There are a lot of reasons why overeating might be happening, why you’re signaling is inaccurate, or why you’re simply not listening to your signaling. The bottom line is that you’re eating more than you need.
Naked Juice presents two clear issues here, though. This makes Naked Juice a potential contributor to the overeating issue.
The first issue is that Naked Juice destabilizes your blood sugar. Remember, a bottle of Naked Juice Green Machine has 60 grams of sugar in it and zero grams of fiber. That puts you on the blood sugar roller coaster and can cause cravings after your blood sugar crashes.
The second issue that Naked Juice has 300 calories in a bottle, but provides very little satiety. If you target foods that are better at driving satiety, like protein-rich foods, then you’ll be inclined to eat less in total.
So Naked Juice is bringing in 300 calories, not contributing much to satiety, disordering your blood sugar, and triggering you to eat more later. Does that sound like a recipe for success?
Naked Juice’s health benefits are potentially overstated.
“But Naked Juice has vitamins!” you exclaim.
You’re right. It does.
But Naked juice isn’t just fruits and vegetables juiced and bottled and shipped to your lips.
Naked, like 99% of all other juice brands, must put its products through pasteurization and irradiation. Both of these processes have mild to significant effects on nutritional value based on who you ask.
On top of that, their marketing (which we’ll talk about in a moment) has gotten them in hot water for misrepresenting the health benefits.
For example, they’ll use imagery and naming, like “Kale Blazer,” to make it seem like a drink is mostly made up of nutrient-dense Kale. However, if you look at the ingredients, it’s clear that the vast majority of the juice is made from cheap, low-nutrient fruits like orange juice and apple juice.
More on the Naked Juice Lawsuit
It turns out Naked is being sued. While they tout “all natural” ingredients, it appears someone has concluded that many of their ingredients are GMO and some are synthetic. The lawsuit highlights:
1) Labeling its products as “Non-GMO” when, in fact, it knowingly used genetically-modified ingredients in its products.
2) False and misleading labeling of its products as “100% Juice”, “100% Fruit” and “All Natural” when the products contained many different synthetic ingredients and synthetic fibers such as:
- Fibersol-2 — a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company.
- Fructooligosaccharides — a synthetic fiber and sweetener.
- Inulin — an artificial and invisible fiber added to foods to artificially increase fiber content with the typical fiber mouth-feel.
3) Intentionally misleading and deceiving its customers.
Naked also doesn’t use organic ingredients, so you can be almost certain that you’re drinking a pretty hefty dose of pesticides along with your “health drink.”
Update May 2017 – PepsiCo will revise the bottle labels on its Naked Juice brand following a lawsuit claiming that the labels misled consumers about the product’s real ingredients.
Naked has one more thing in common with Mountain Dew.
Oh, you didn’t know Naked Juice was owned by PepsiCo?
That’s right, Naked is made by Pepsi. That alone doesn’t make it “bad,” but it does kinda tarnish the image you had of it, doesn’t it?
Whether you’re concerned with health or not, the macronutrient ratios alone of Naked juice is a recipe for weight loss disaster. Consuming that much sugar on a regular basis is not a good idea for your metabolism, your waistline, or your health.
Why bother with this stuff when you can get all of the vitamins, minerals, and enzymes from other sources, without taxing your hormones and liver?
The bottom line: If you want to look good naked, stay away from Naked Juice and other juice products. Focus on consuming high-quality foods and staying away from foods that are toxic to you.
If you need guidance and support figuring out how to look great and feel great without being miserable in the process, check out the Rebooted Body All Access membership community.